To launch the Jacques Vert group’s collection of women’s coats for winter 2013, Stretch created the ‘Mum & Me – Coatwalk’ celebrity fashion event on London’s Southbank. Ultimately Winning Fashion Marketing Campaign of the Year the charitable event attracted dozens of famous faces and their mums and daughters, walking the 50m riverside Coatwalk in support of the Think Pink charities. In partnership with a national newspaper, readers purchased tickets for a VIP experience and a chance to walk on the Coatwalk in the live shows alongside celebrities the likes of Emilia Fox, Joanna David, Beverley Knight, Angela Rippon, Beverley Craven, Fiona Armstrong, Preeya Kalidas, Leah Weller, Lizzie Cundy and members of the Mamma Mia cast.

Through our extensive contact base, we commissioned and directed an A-Team of 50 professional crew including makeup artists, dressers, dancers, models, choreographers and stylists to deliver a high-impact set of shows in the iconic location.